Ski boots are a tricky breed of footwear. They’re composition and function are highly technical by design- incorporating numerous components, each with their own purpose and explanation. This can make it challenging for a consumer to connect the dots and navigate a wall of ski boots- unsure which applies best to them. Whether you’re a [...]
Every Component Matters: An Inside Look at the Insole The average consumer can be broken down into a few broad categories when shopping for a new pair of shoes. The brand-driven customer: loyalty to a certain brand that they know and trust to deliver consistent performance. The person searching for a perfect aesthetic: look, [...]
The Yin & Yang of Footwear. The human foot is a remarkable structure that brings together elements of mechanics, advanced biomaterial, physics, and geometry to create a finely tuned instrument; one perfectly suited to the physical demands of humans. Leonardo Da Vinci called the foot “a masterpiece of engineering,” but to access its full [...]
